Top Virtual Pet Apps in the UK: Q2 2025 Performance Overview

In the second quarter of 2025, the virtual pet app market in the United Kingdom showcased interesting trends across the top five applications. According to data from Sensor Tower, these apps experienced varied performance in terms of downloads, revenue, and active users.

Pokémon Sleep from The Pokemon Company showed a mixed revenue trend, starting with $22.6K at the end of March and concluding the quarter at $10.4K. Weekly downloads saw fluctuations, peaking at 5.2K initially and ending at 3.6K, while active users hovered around 33K to 41K throughout the period.

My Cat – Virtual Pet Games by APPSYOULOVE LTD recorded a steady revenue, maintaining an average of around $2.8K weekly. Downloads initially spiked at 6.6K in mid-April before stabilizing to around 2.1K by the end of June. Active user numbers showed a similar trend, peaking at 7K in April and gradually declining to 2.5K by the quarter's end.

Baby care game & Dress up from Pazu Games Ltd experienced a stable revenue stream, averaging $1.7K throughout the quarter. Downloads remained consistent, with a slight peak of 980 in mid-April. Active users steadily decreased from 6.3K to 5.7K over the three months.

Pet Doctor Care games for kids, also by Pazu Games Ltd, saw their revenue fluctuate, reaching a high of $2.1K in early June. Downloads were relatively stable, with a slight increase to 794 in late May, while active users remained around 5K.

Finally, My Dragon - Virtual Pet Game by APPSYOULOVE LTD displayed a gradual increase in revenue, culminating at $1.7K by the end of June. Download numbers were robust, with a notable peak of 4.7K in mid-April, and active users ranged from 7K to nearly 10K during the quarter.

For more detailed insights and data, visit Sensor Tower's platform.